Last Sunday, my husband and I had his cousin from Panama over for a gathering/lunch. I told her I was going to cook “bacalhoada”, a traditional Portuguese dish of cod fish, and she offered to bring “arroz con pollo”, “rice with chicken” (literally translated), which is a very traditional dish in all of Latin America. I was delighted! The last time I ate “arroz com frango” (“arroz con pollo” in Portuguese) was about 10 years ago when I was still in Brazil.
I was salivating just to think about “arroz com frang0″… it’s a very simple dish we make in Brazil, but yet, very deliscious. The dish, in Brazil, is simply cooking white rice with a bunch of chicken pieces (legs, breast, etc) in it.
Sunday came, and I just couldn’t wait to see what she had prepared! As soon as she arrived I went straight to the serving dish… and as soon as I opened it, I was SHOCKED! “Oh no!” I said to myself… “This is not what I was expecting!” True. It really wasn’t. “Arroz con pollo” in Panama is a very ellaborate dish that contains not only rice and chicken, but also vegetables. And not only that, the rice is colored (not white as I was used to) and the chicken is shredded (not in whole pieces). Super tasting and delicious dish, but it was not “my” “arroz com frango”, the one I’ve been dreaming about.
Had I known how Panamanians make their “arroz con pollo”, I wouldn’t be so disappointed. But, the lesson I took was to never assume about others what you do about yourself. This is so true in marketing too… can you imagine an advertising using the Panamanian colored rice with shredded chicken to sell utensiles in Brazil? Me neither.