On the cover of the latest AdAge, a familiar company is being cited for its latest take on its own role in advertising. The headline reads “Lazarus Wants Media Back at the Table. Ogilvy CEO talks total integration, pledges to stick around.”
Ogilvy has been transforming itself from an advertising agency to a full-service marketing powerhouse, and its latest challenge has so far proven to be a little more demanding than anybody could’ve expected: how to integrate digital media in the mix. The interview with the CEO was short and sweet, and the part that stroke me the most was when she said “I don’t know how not to have media present in the room, given all the opportunities we have now. I would do everything to bring media closer in than further away”, when talking about the how creative has been changing.
I know there’re many of you who think that traditional media is dead and that what she just said is absolutely unnecessary. I think she has a valid argument, and what she’s trying to do, in a nutshell, is to bring the old (traditional media) and the new (digital media) together. A recipe for…. success! I strongly believe that we can successfully bring “old” expertise and “new” ideas to create “never-seen” results. I also believe in learning from those who’ve done it , and giving it a new spin.
So, embrace the new, incorporate the old, and watch what happens…
Just wanted to post a quick note on tonight’s program. One of the guests was Richard Dreyfuss, the actor turned student at Oxford. Tonight’s discussion was one of the most intelligent and enganging of the year on the show. Richard Dreyfuss was right on in his comments… exactly what I’ve been trying to say to others as well. One particular comment in reference of the power of media was that he was in “shock” when he came back to the USA (after being away for a couple of years) and all people were tunned into was the Peterson’s murder (not that it wasn’t worthy of news) at the time the country had been hit by terrorrits attacks. But, anyways, what he said and what I want to write here is the following… people tune in to TV (usually mindless programs) and they think that what’s going on inside the tube is something outside them, outside their culture, when in fact it’s not… people should look inside themselves because TV is a reflection of what’s going on in the country and society as a whole. It doesn’t make America look very good when looked at this way, does it?
I just read an article about expatriates on the FT’s weekend edition. The author touched upon a few good points that people go through when living abroad. People, at first, are enchanted and curious by the new culture, but as soon as “the novelty wears off, the long-term challenges emerge.” She went on to discuss other problems facing expatriates and their families, but one point she made that I’d like to stress is that there’s no point in living in another country/culture if one doesn’t allow oneself to experience it on its own merit. One should not compare the new home abroad with home back home, it defeats the purpose.
In my opinion, there’s nothing more interesting than learning a new languages and cultures. But if this is not how most people feel, however, people would just need to learn how to take advantage of the new environment. It’s easier said than done, but it’s doable nonetheless. This has been my mantra (ever since my husband opened my eyes to it): “Take the best out of each culture and forget the rest.”
Every culture has its good and bad, even our own. The smart thing to do is to realize that and consciously take advantage of the good things while downplaying the bad ones, in case you can’t forget them completely. There’s no point in bitching about how bad this or that is here in this new country… nothing constructive will ever come out of that. On the other hand, positive outlook opens up opportunities, and in the end one becomes increasingly globalized by being able to understand other cultures’ idiosyncrasies.
I finally did it! It’s been a while, I know, I know… I’ve telling all my friends and family about my idea to create a blog, but never had time to actually put one together. So, today, I did it! It’s not a lot, but it’s the beginning.
Chat with ya soon! 🙂