I’ve been thinking about writing about the political campaign for quite a while now, but never got to it because I had to much to say (and write), which was getting a bit overwhelming. But, I have finally narrowed all my thoughts down to one simple angle: Originality.
The way I see it, it’s a simple equation:
Obama = original = victory
Clinton = unoriginal = defeat
Why is that?
Because times have changed. People are more empowered, more knowledgeable (blame it on the Internet) and more demanding of leaders who actually speak TO them (Obama) and not AT them (Clinton); leaders who see from the people’s eyes (Obama) and not over people’s heads (Clinton); and leaders who are charismatic (Obama) and not scripted (Clinton).
No matter how much we go around and spin the truth, we all know that at the end of the day we:
· Make friends with people we like
· Hire people we like
· Choose leaders we like
· And so on…
Charisma is a very critical quality of a leader and I don’t see that in Clinton, and neither do many other people who have chosen to vote for Obama because he transpires confidence, originality and charisma.
We can also make the case for originality in the business world. We all know that consumers are in control and therefore we must work with and for them and not against them and for us, the companies. Only companies smart enough to be and/or become original will have a standing chance in this new business world dynamic.
Classic examples are:
· Apple = original = consumers are fans
· Microsoft = unoriginal = consumers are buyers
· Zappos = original = consumers are advocates
· Footlocker = unoriginal = consumers are buyers
Etc, etc, etc… we all know which companies are original and the ones that are not.
In today’s business world, we don’t want just buyers, we want consumers who like and cherish us the same way we like and care for them, genuinely.
What’s most astounding to me is that even though we have the power of instant information at our hands and know of the changes happening in society, business leaders still refuse to accept that the old-school business model DOES NOT work in today’s world. It’s “people” as usual…
How long can these companies go without realizing that? I hope not for too long, otherwise there won’t be enough interesting companies with interesting products/services.
Just my $0.02.